Job Description
Location Gurgaon
Reporting To Product Head
Functional Competencies
Proven excellence in Search Engine Optimization, particularly
Google
Strong understanding of Google Analytics, GTM
Ability to convert SEO idea/experiment into a product spec and getting it implemented
Ability to handle operational issues in product management
A functional understanding of HTML, CSS Javascript development
General competencies
Ability to work with multiple stakeholders and derive consensus
Ability to work with teams with diverse background
High analytical ability
Strong process orientation
Strong ability to work under pressure and deliver tangible solutions
Ability to prioritise assignments / projects and work accordingly
Responsibility
Sustainably increase nonpaid (search referral) traffic
Create Execute SEO roadmap incl. product interventions
Work with editorial/content teams to drive SEO in content creation
and content programming
Recommend changes to website architecture, content, linking and
other factors to improve SEO positions for target keywords
Implement product features endtoend (wireframing, design,
tech, testing) that will support SEO
Configure and maintain tools like Google analytics, Google
Webmaster Search Console, Comscore, Crazy Egg, Google Tag
Manager
The ability to work with backend SEO elements such as
.htaccess, robots.txt, metadata, site speed optimization, and
related skills
A deep understanding of mobile SEO
Understand business problems and define technical solution to the
problem
Conducting regular competition analysis and recommending plan
of action should master the details of competitive landscape.
Working closely with Engineering, Research, Quality Assurance,
Design and Marketing teams to create synergies leading to a high
quality product.
Defining and analyzing product metrics regularly, and use the
learning for product innovations and improvements.
Creating product specifications documents and conducting product
specification reviews with key stakeholders such as Engineering,
Quality Assurance, Design others.
Ensuring timely delivery of projects through proper planning,
scheduling and execution
Education
MCA/ B.E. / B.Tech (preferred)
Google Analytics Certification
Google Tag Manager Certification (Preferred)
