Marketing Manager

We are looking for a driven, results-oriented Marketing Manager to lead our field marketing and student acquisition efforts. The ideal candidate will have a strong background in on-ground marketing and a proven track record in the education sector. You will be responsible for building outreach strategies, conducting seminars, networking with colleges/schools, and ultimately driving enrolment for our animation and VFX programs. About Us Toonz Animation Academy is a premier animation and visual effects training institute dedicated to shaping the next generation of creative professionals. We equip students with industry-ready skills in Animation, VFX, Gaming, and Multimedia. Key Responsibilities Field Marketing Outreach Plan, execute, and manage on-ground marketing campaigns, career fairs, and educational exhibitions to increase academy visibility. Student Acquisition (B2C) Drive lead generation through workshops, seminars, and counselling sessions at target schools, colleges, and local communities. B2B Partnerships Build and maintain strategic tie-ups with educational institutions, coaching centres, and student communities for lead sharing and mutual growth. Team Vendor Management Coordinate with external agencies, field promoters, and internal admissions teams to ensure a seamless lead-to-enrolment pipeline. Market Research Track local market trends, competitor activities, and student preferences in the Animation, AVGC (Animation, Visual Effects, Gaming, and Comics), and multimedia sectors. Campaign Tracking Monitor the ROI of field campaigns, manage the marketing budget, and deliver regular performance reports to management.