Sr. Search Analyst

The GD Innovative Solutions Sr. Search Analyst manages the fulfillment activities and optimizations for Search and SEO campaigns including SEM or PPC, Google Display Network (GDN), YouTube, Bing, Local SEO, GMB optimizations, Content and Technical SEO and Website architecture, schema management, backlink analysis, etc. They adhere to the fulfillment processes and workflow for all GD Innovative Solutions media properties. They develop campaigns and oversee the setup and delivery of digital campaigns between GD Innovative Solutions and external digital fulfillment providers. The Sr. Search Analyst will report to the Search Manager. The candidate for this position will need a working understanding of the digital footprint initiatives that are offered by GD Innovative Solutions. This is a unique opportunity to support Search campaigns for a growing, cutting-edge local search marketing advertising solution for large and small businesses alike. GD Innovative Solutions is an integrated digital marketing, advertising, and media solutions company. We are digital experts leveraging the best of online advertising, search marketing, social media, and digital marketing services to create innovative marketing solutions for businesses. Support Digital Campaign Specialists in achieving campaign objectives, key performance indicators, and timelines. Create, implement, optimize, and manage pay-per-click, Google Display Network (GDN), Bing/Yahoo, mobile, display, social, and SEO campaigns. Research and propose paid search campaigns on Google and Bing, including design and development of strategy, identification of proper landing pages, keywords, ad copy, and post-click tagging for campaign analysis and Google Analytics insights and continuous improvement. Actively implement and manage paid search, YouTube, and GDN campaigns to the clients weekly, monthly, and quarterly budget goals. Write ad copy or obtain creative for Search campaigns. Actively test and analyze keywords, copy, and landing pages to increase ROI and drive incremental volume. Identify and utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisition volume goals and efficiency metrics (e.g., CPA, CPL, etc.). Implement technical SEO optimization requirements for clients on a monthly basis. Work with the Search Manager to develop key SEO initiatives. Provide campaign support to key search engine sales representatives. Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency for Search and SEO campaigns. Make recommendations and implement necessary optimizations as a result of ongoing data-driven campaign performance analysis. Add performance data and commentary to client-facing monthly reports. Provide feedback and insight on reports that will be delivered to clients as well as those used internally. Be the source of knowledge for SEO for your markets and have a sound understanding of SEO and search theory such as semantic search, RankBrain, and BERT. Develop and manage monthly action item lists for SEO optimizations for the web team. Create quarterly SEO roadmaps and act as a subject matter expert. Maintain high levels of current knowledge of best practices and strategies in the management of online paid media. Participate with Digital Campaign Specialists in client meetings during account planning and development, as needed. Collaborate on the development of competitive analyses. Work with Digital Campaign Specialists and other internal resources on account and campaign-related issues. Maintain regular contact with the GD Innovative Solutions Search Marketing account management team. Consistently collaborate with all departments and management within GD Innovative Solutions Digital Revenue Operations to ensure the highest level of client satisfaction. Keep up to date on all client and campaign communications including buy authorizations, tracking reports, buy changes, creative specifications, etc. US Shift