Job Description
GD Innovative Solutions is looking for an outstanding Programmatic Analyst to join our team. The Programmatic Analyst will fill a cross-functional role and work with the Director of Programmatic to actively manage GD Innovative Solutions programmatic campaigns. This person must possess strong analytical skills, including the ability to analyze raw data, interpret performance, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. This position requires a thorough understanding of technical execution and involves problem solving. This individual will be engaged in many levels of planning, execution, and analysis. The ideal candidate is a highly motivated, flexible yet focused individual who maintains a positive attitude, learns new things quickly, and thrives in a fast-paced environment.
Manage day-to-day flow of programmatic inventory, including evaluating new demand opportunities, organizing and launching marketplace deals, and contributing to the overall revenue goals for GD Innovative Solutions
Build business development relationships with new vendors
Proactively monitor advertiser activity developing strategies to increase performance and monetization
Study marketplace trends with a goal of identifying new opportunities for revenue growth, present findings to internal stakeholders and recommend appropriate action
Define and identify key performance metrics and report on them daily, weekly, and monthly
Present reports/analyses that contain valuable, actionable insight to a wide range of team members, from entry-level to senior executives
Grow and develop knowledge of media technology, supply side platforms, buy side platforms, and analytics tools
Stay current with best practices in the rapidly changing programmatic landscape
Develop market intelligence on new product opportunities and potential offerings
Work closely with internal stakeholders across GD Innovative Solutions to implement and support key strategic initiatives
Occasional travel may be required
