Job Description
Years of Experience 2.5 to 5 Years
Shift Timings 6 30 PM to 3 30 AM
Must Have skills
Salesforce Marketing Cloud (Email Studio / Journey Builder / Data Studio), Basic of HTML, Email Marketing, Campaign Management, Demonstrated writing/communication skills, Microsoft Office applications
Good to have skills
SFMC (Social Studio, Interaction studio, Advertising studio, Mobile Studio, Salesforce DMP), Program / Project / Account Management, Advanced HTML, Adobe creative studio, Other ESPs Adobe campaign classic / standard, Marketo, Responsys, Braze etc.
Key Responsibilities
Build, proof, and revise emails and templates in Salesforce Marketing Cloud.
Communicate with internal team members effectively to execute email campaigns.
Complete quality assurance checks on every email campaign.
Utilize Salesforce, Excel and/or Access to modify and update subscriber lists and create segmentation groups.
Deploy emails and mobile campaigns to appropriate subscriber lists.
Provide actionable campaign optimization insights based on campaign analysis.
Collaborate and contribute ideas at marketing planning meetings.
Track hours, create charge sheets and invoices for accurate billing of time and resources.
Develop and document efficiencies in current and future processes.
Qualifications
Bachelor s degree or equivalent course work.
2 years or more experience with an Email Service Provider (such as Salesforce Marketing Cloud, Cheetah Mail, SilverPop, Responsys, Listrak, Lyris, Vertical Response, etc.) is required.
Experience with Salesforce is preferred.
Experience with basic HTML (i.e. creating tables, links, and bolding) is required.
Experience with advanced HTML, Adobe Creative Suite and web site analytics tools such as, Google Analytics, Coremetrics and/or Omniture is a plus.
Demonstrated writing/communication skills.
Proven record for problem resolution and successful completion of complex projects.
Proficient in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, Access, Visio, and Project are a plus).
Strong organizational skills and exemplary attention to detail.
Ability to work independently and multi-task and prioritize a high volume of projects and tasks at one time.
Availability for after-hours work assignments as scheduled.
Ability to work with diverse departments across an organization.
Excellent logical reasoning and analytical skills to effectively assess and communicate metrics.
Passionate about the digital landscape with desire for continuous learning and development.
Team player.
Agency experience preferred.
