Plan, optimise, implement and manage paid search campaigns for a variety of clients
Ensure PPC campaigns are up and optimised according to brief and best practice guidelines
Develop near and long-time paid search strategies and campaigns for clients
Manage medium to large-sized PPC budgets
Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible
Perform keyword research and manage all bid management for your clients
Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
Keep up to date with the latest industry trends
Analyse activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients
Help to define PPC strategies for a host of clients
