Account Manager

We at Cognizant Technology Solutions, we operate at the intersection of e-commerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on web-based shopping portal, across our other owned and operated sites, on other high quality sites across the web, and on millions of mobile and tablet devices. We put the customer at the heart of everything we do and work backwards, including in advertising. If youre obsessed with being a part of digital advertising that informs instead of interrupts that helps customers deliver great products and brands, not just delivers impressions and that empowers customers to be decisive, rather than distracts them then we want you to come join us and make advertising even better. ParticularsJob DescriptionEducational QualificationGraduate or equ.Work ExperienceSPE 2 Years of Experience. SPE would have 2 years of hands on Campaign Management/Execution experience to achieve brand objectives . Incumbent would have managed digital campaigns to deliver on Ad priorities (Ads revenue, return on advertising spends, advertiser growth, advertiser optimization) for a brand while working in an Agency or Inhouse Digital Marketing for Ecommerce Startup.Language Communication Ability to effectively communicate his/her thoughts in a well-organized manner. Should be at par with Industry Standard Language Fluency tool and be fluent in conversant written English. Should have a working knowledge/conversational capability in Hindi (basis advertiser need/comfort/constraint). Effective communication skills in Hindi are a plus. Eligibility Proven experience (2 years) in ad operations SEM, online marketing (SEM) in an Ad Agency/Working for B2C/Ecommerce Startup/B2B Preferably working on a budget of more than 10 Lakhs/month. 2 years working in an external client facing environment involving aspects of negotiation/business development. Sales exposure in Digital field wherein responsible for upsell/cross sell or direct sales. Strong Excel and PowerPoint skills and Strong analytical skills Creative and strategic vision to build value proposition for clients Ability to aggregate and analyze internal and external campaign metrics to assess performance drivers and identify insights. Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule Media planning story-telling capabilities Preferred Competencies Build solid relationships with advertisers, display dedication to deliver first-class service and advertising solutions Flawlessly execute end-to-end campaigns, liaising with advertisers and organization (Amazon) priorities. Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs Keep regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction. Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns Track Own the Ad Revenue goals shared by Amazon for the bucket/set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed. Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients goals Participate in monthly and quarterly reviews with advertisers Drive operational excellence to ensure SLA adherence and client satisfaction