Job Description
Job Responsibilities
develop a marketing strategy in accordance with the overall company goals and vision
Prepare and manage a marketing plan for an intended product, service, idea or event
Help create and promote the overall brand identity of company
Be a vital force in the creation and distribution of all varieties of marketing materials
Present projects to clients and work with them to strategize and improve the material according to their needs
Plan, direct, and organize advertising and promotional campaigns/events
Collect and analyze market research data and apply it to current projects
Identify potential markets and test them extensively
Provide updated status reports with statistics concerning current marketing projects
Run campaigns across multiple social media platforms
Design and oversee ad layouts
Write copy and content for marketing material
Attend marketing conferences and seminars as required
Oversee and prepare marketing budgets
Establish beneficial pricing strategies
Foster and manage positive customer relationships
Negotiate advertising contracts