Job Description
Position Digital Media Buying Manager
Qualification MBA (Marketing) or Any equivalent
Location Hyderabad
Experience
At least 5-7 experience in Affiliate Marketing
Substantial experience in managing campaigns as part of a web/marketing team
Experience in setting up implementing online partner programmes
Experienced in managing people with a focus on team wellbeing and professional development
Background in managing large scale online campaigns
Experience of working in a fast-moving business
Experience of managing change and implementing new initiatives
Substantial experience of working in a management role
Knowledge and interest about technology, marketing and communications.
Extensive online marketing experience
Excellent sales and negotiation track record
Desirable
Working in an agency/network/client side
Working in the public or private education sector
Managing a team directly or remotely
Role Dimension
As the Digital Media Buying Manager you will be responsible for growing the business internationally through multiple online sites via CPM, CPC, CPA Tenancy deals. The successful candidate will have a proven track record in pro-actively generating, developing and growing business by sharing knowledge, ideas and experience. Ensure that all deadlines are met, buying rates are competitive and that optimum working practice and ethics are maintained always
The successful candidate will be confident and comfortable in pitch situations and be happy to present media ideas in face to face environments to mixed audiences of varying numbers.
The desire to strive for media excellence and deliver the very best solutions, whilst being aware of the brands KPIs and required ROI is essential. End to end campaign management and developing processes to ensure effective delivery of campaigns.
The Digital Media Buying Manager will report in to the Head of Performance Marketing.
Major Roles Responsibilities
Planning and controlling of international online marketing campaigns
Negotiating the best price, quality and placement of advertisements
Managing media bookings
Designing, tracking, managing campaign plans and deadlines
Ownership of strong relationships with external 3rd parties, internal parties, Planning and Client Services teams
Creating best in class relationships with your allocated partners database
Developing collaborative relationships with our brands and understanding their internal teams/structure
Media buying negotiating best rates on behalf of our brands
Collating and managing brands campaign content and artwork in a timely fashion to ensure a smooth sign of process and delivery of campaign
Management of briefing and delivering artwork and data for sign off and working to ensure high compliance levels
Support the campaign evaluation set up, review understanding of media evaluations
Channel management expert media owner, owning and reviewing the proposition to drive continuous development
Tracking channel performance weekly, monthly, annually and reporting back to the senior management team
Excellent organisational communication skills
Self-motivated very well organised
High energy, proactive and a team player
Skills / Knowledge
Crucial knowledge of Partner Industry
Proficient in MS Office, especially Word, PowerPoint, and Excel
Fluent and influential verbal and written communication skills
The ability to work as an independent decision maker, along with the ability to work collaboratively with a team
Solutions focused
Commercially and financially astute
Proven problem solving capability
Ability to influence at senior level within an organization
Proven track record of managing a budget and meeting targets