Product Marketing Specialist

We are seeking a highly motivated Product Marketing Specialist to join our team. In this role, you will be responsible for driving go-to-market strategies, crafting compelling product positioning, and executing marketing campaigns that build awareness, generate leads, and support sales growth. You ll work closely with cross-functional teams, including product, sales, and design, to ensure consistent messaging and a strong market presence. Key Responsibilities Develop and execute product marketing strategies to increase brand visibility and drive customer acquisition. Create engaging content such as blogs, case studies, presentations, email campaigns, and social media posts tailored for different channels and audiences. Plan and manage marketing campaigns across digital platforms like LinkedIn, Pinterest, Meta, Google Ads, SEO, email, and events. Collaborate with the product team to translate technical features into clear customer benefits. Conduct market research and competitor analysis to identify trends, opportunities, and positioning strategies. Support sales teams with marketing collateral, product demos, and sales enablement tools. Track and analyze campaign performance, preparing reports with actionable insights. Organize webinars and promotional events.