Job Description
A Digital Marketing Executive develops and implements digital marketing strategies, creates and manages campaigns across various channels like social media, SEO, and email, and analyzes campaign performance to drive brand awareness and lead generation. Key responsibilities include content creation, website optimization, market research, and collaborating with other teams like sales and design. The role requires a combination of creative, analytical, and technical skills, with an emphasis on staying current with digital marketing trends.
Core responsibilities
Campaign management Develop, execute, and manage marketing campaigns across digital channels (e.g., social media, email, search engines).
Content creation Create engaging content for social media, blogs, websites, and other marketing materials.
Performance analysis Track and analyze marketing campaign performance using analytics tools, and make data-driven recommendations for optimization.
SEO and website optimization Implement SEO strategies, analyze website performance, and optimize for organic traffic, user experience, and lead generation.
Market research Conduct market and competitor research to identify industry trends and new opportunities.
