Job Description
We are looking for a Content Writer who can research, write, and publish high-quality content that drives organic traffic and supports Way s growth in the U.S. market. This is a writing-first role with a strong SEO backbone - you need to produce content that ranks, reads well, and moves consumers to action.
You will write blog posts, web copy, landing pages, and long-form content across Way s product verticals - car wash, parking, gas, insurance, and roadside assistance. Every piece of content should be built on keyword research, search intent, and a clear understanding of what U.S. consumers are looking for. You will work closely with the SEO Content Manager to align on editorial priorities, keyword targets, and content performance.
If you want to write content that millions of U.S. consumers actually find and read, and you care about the craft of making complex topics simple and useful, this is the role.
Key Responsibilities
Blog Long-Form Content
Write original, well-researched blog posts and articles across Way s product verticals
Produce content that targets specific keywords and search intent while maintaining a natural, engaging voice
Research topics thoroughly - understand the subject matter before writing, not just the keyword
Maintain a consistent publishing cadence aligned with the editorial calendar
Web Copy Landing Pages
Write and refine website copy, product pages, and landing pages that are clear, persuasive, and optimized for search
Craft meta titles, descriptions, and headers that improve click-through rates from search results
Support new page creation and site updates with SEO-informed copy
SEO Content Execution
Collaborate with the SEO Content Manager on keyword research, topic clustering, and content briefs
Write content structured for on-page SEO - proper heading hierarchy, internal linking, schema-friendly formatting
Update and refresh existing content to improve rankings and maintain relevance
Monitor content performance and incorporate learnings into future writing
Research Subject Matter Development
Develop a working knowledge of Way s product verticals and the U.S. consumer landscape for each
Research competitors, industry trends, and consumer questions to identify content opportunities
Translate complex topics - insurance, EV charging, parking regulations - into clear, accessible content for a general audience
