Job Description
Marketing Strategy Develop and execute marketing strategies aligned with business objectives, brand positioning, and growth opportunities.
Content Development Identify engineering developments, product updates, applications, and project achievements and convert them into website content, LinkedIn posts, technical articles, case studies, product announcements, and other marketing materials.
Content Planning Develop content ideas based on customer needs, business goals, market trends, and growth opportunities. Maintain and execute a marketing content calendar.
Business Metrics Analysis Analyze website traffic, engagement, enquiries, lead data, and other relevant business metrics to identify trends, evaluate performance, and recommend growth initiatives.
Brand Building Improve Nucleolenz s brand awareness, professional audience engagement, and visibility among relevant industries and potential customers.
Social Media Management Plan, create, schedule, and monitor LinkedIn content, track engagement, and identify opportunities to grow a relevant professional audience.
Business Development Enquiry Management Handle incoming enquiries, understand customer requirements, coordinate technical information with engineering teams, qualify leads, and follow up on potential business opportunities.
Market Research Opportunity Identification Identify customer segments, industry developments, market trends, and new marketing opportunities that can support business growth.
Cross-functional Collaboration Work closely with engineering, product, design, and management teams to develop relevant content and execute marketing initiatives.
Performance Monitoring Track agreed marketing KPIs, evaluate results, and recommend improvements to content strategy, brand visibility, lead generation, and business performance.
