Senior Marketing Operations Manager

Way.com is building the ecosystem and marketplace for everyday mobility. Way helps drivers save money and earn rewards on everyday car needs car washes, parking, gas, and insurance while providing roadside assistance and towing when things go wrong. With over ten million customers and a growing network of partner locations across the U.S., Way is redefining how drivers care for and use their vehicles. The emerging Way for Business line builds the other side of the marketplace by onboarding businesses in the automotive services ecosystem. You will be part of a team that markets across multiple verticals to generate awareness, interest, and closed deals across B2B business lines. Role Overview We are looking for a Sr. Marketing Operations Manager to own and scale the data engine behind Way s B2B marketing. This role requires strong operational rigor, deep HubSpot expertise, and a focus on clean, reliable, and actionable data. You will own the martech stack, data infrastructure, and operational processes that power B2B marketing. As the primary HubSpot expert in India, you will ensure the platform is configured, integrated, and optimized to support demand generation, lead management, and pipeline visibility. You will also own data quality across systems, including sourcing, enrichment, verification, and deduplication, ensuring the team operates with accurate and complete data. Roles and Responsibilities HubSpot Administration Optimization Own and administer Way s HubSpot instance as the platform expert Configure and maintain workflows, lead scoring models, lifecycle stages, and automation Build and optimize forms, landing pages, email templates, and campaign tracking Manage integrations across CRM, sales tools, and martech systems Stay current on HubSpot releases and implement improvements proactively Data Sourcing Enrichment Source and evaluate B2B contact and account data from third-party providers Manage enrichment tools to improve firmographic and contact data quality Maintain processes for ongoing data refresh Partner with marketing and sales to define ICPs and target account lists Data Quality Governance Own data verification, deduplication, and normalization across systems Establish and enforce governance standards (fields, naming conventions, validation rules) Build automated workflows to maintain data integrity Conduct regular audits to prevent data decay and inconsistencies Reporting Analytics Build and maintain dashboards for marketing performance and pipeline tracking Deliver campaign, attribution, and pipeline reporting to leadership Track key metrics such as lead flow, conversion rates, and data quality Translate data into actionable insights to improve performance Martech Stack Management Evaluate, integrate, and manage tools across the martech stack Own vendor relationships for data and technology providers Document system architecture and data flows Ensure reliable data flow across marketing, sales, and analytics systems