Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to plan, execute, and optimize organic and paid digital marketing initiatives across multiple channels. The ideal candidate should have hands-on experience in SEO, organic marketing, paid advertising, social media, content marketing, analytics, and lead generation, with a strong focus on measurable business results. Key Responsibilities Plan, execute, and manage organic and paid digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising channels. Develop and implement marketing strategies to increase website traffic, brand visibility, audience engagement, and qualified leads. Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid advertising platforms. Develop and execute SEO strategies to improve search rankings, website traffic, and search visibility. Conduct keyword research, competitor analysis, audience research, and market research to identify growth opportunities. Create and manage social media strategies, including content calendars, posts, campaigns, community engagement, and audience growth. Develop and oversee content marketing initiatives, including blogs, landing pages, email campaigns, social media content, and other marketing assets. Optimize website content, landing pages, and conversion funnels for SEO, user experience, and lead generation. Set up and monitor GA4, Google Tag Manager, Meta Pixel, Search Console, and conversion tracking. Monitor and optimize paid campaigns based on CPC, CTR, CPL, conversion rate, ROAS, and ROI. Track performance through search rankings, organic traffic, engagement, conversions, and lead generation. Conduct A/B testing on ads, creatives, landing pages, content, and campaigns. Collaborate with Sales and Content teams to improve lead generation and lead quality. Coordinate with designers, developers, content writers, and other stakeholders to execute marketing initiatives. Track and report organic and paid marketing performance, providing data-driven insights and recommendations. Explore and test new organic channels, paid platforms, digital marketing tools, and growth strategies. Stay updated with the latest SEO, social media, paid advertising, content marketing, and digital marketing trends.