Job Description
We are looking for a B2C Product Email Marketing Specialist to lead our email marketing strategy and execution. The ideal candidate will have deep expertise in Klaviyo, a strong background in customer engagement, and a proven track record of building sophisticated automated workflows to drive product growth and user retention.
Key Responsibilities
Strategy Execution Develop and execute high-impact email marketing strategies to drive customer engagement, retention, and conversions.
Automation Flows Design, build, and optimize complex automated email workflows and lifecycle flows (e.g., welcome series, abandoned cart, post-purchase) using Klaviyo.
Segmentation Manage and segment customer lists to deliver hyper-personalized, data-driven campaigns based on user behavior and purchase history.
Optimization Conduct continuous A/B testing on subject lines, send times, content, and CTAs to improve open and click-through rates.
Collaboration Work closely with product, design, and content teams to ensure email creative aligns with brand standards and product goals.
Analytics Analyze performance metrics (ROI, conversion rates, churn) and provide actionable insights to stakeholders.
Compliance Ensure all campaigns comply with global email marketing best practices and privacy regulations (CCPA, GDPR, CAN-SPAM).
