Job Description
Way.com America s dominant automotive super app, powering every mile for over 10 million customers from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we re making car ownership easier, more affordable, and more rewarding.
Role Overview
We are seeking a B2C Product Email Marketing Specialist to own and drive our email marketing strategy and execution. The ideal candidate brings strong expertise in Klaviyo, deep knowledge of customer engagement, and a proven ability to design and scale advanced automated workflows that support product growth and user retention.
Roles and Responsibilities
Strategy Execution Plan and implement high-impact email marketing initiatives that increase customer engagement, retention, and conversions.
Automation Flows Create, manage, and optimize sophisticated automated email workflows and lifecycle journeys (such as welcome series, abandoned cart flows, and post-purchase campaigns) using Klaviyo.
Segmentation Oversee customer segmentation to deliver highly personalized, data-driven campaigns based on user behavior and transaction history.
Optimization Run ongoing A/B tests on subject lines, content, CTAs, and send timings to improve open rates and click-through performance.
Collaboration Partner closely with product, design, and content teams to ensure email creatives align with brand guidelines and product objectives.
Analytics Track and analyze key performance metrics including ROI, conversion rates, and churn, and share actionable insights with stakeholders.
Compliance Ensure all email initiatives follow global email marketing standards and privacy regulations such as GDPR, CCPA, and CAN-SPAM.
