Pre Sales and Marketing Specialist

The Pre-Sales Marketing Specialist will support business growth through hands-on involvement in pre-sales activities, RFP response management, and B2B sales support, while also contributing to digital marketing and lead generation initiatives. This role requires close collaboration with sales, technical, and marketing teams to manage the sales funnel, prepare high-quality client-facing documentation, and engage prospective B2B clients effectively. Key Responsibilities Prepare and coordinate RFP responses, including proposals, solution documents, and presentations Collaborate with sales and technical teams to understand client requirements and position solutions effectively Create, update, and maintain sales and pre-sales documentation, including pitch decks, case studies, and proposals Support B2B sales cycles and funnel-based selling processes Manage and update CRM systems and lead management tools with accurate data and pipeline tracking Assist in lead qualification, nurturing, and follow-ups across the sales pipeline Support digital marketing initiatives, including email campaigns, LinkedIn marketing, content coordination, and lead generation Conduct basic market and competitor research to support sales and marketing strategies Work closely with cross-functional teams while managing multiple tasks and deadlines with high attention to detail