Job Description
Role responsibilities
Primary responsibilities to monitor, and manage digital campaigns ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and Double Click Bid Manager (Google Display Video 360), DCM.
Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.
Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.
Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.
Preferred candidate profile
2 years experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
Experience using ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display Video 360).
Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.
Basic understanding of pixel and pixel management.
Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.
Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required
