Job Description
Role responsibilities
Programmatic Strategy Support the selection, deployment, and usage of programmatic technology (across DSP, SSP, Viewability etc.).
Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
Manage end-to-end digital media campaigns and seek new areas of opportunity Build and plan digital media strategies, channel, and budget recommendations, set up campaigns delivering maximum business impact.
Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
Provide benchmarks and tracking reports to consultants, clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals
Analyse trends, drive innovation and implement testing strategies to continually uncover optimization levers and improve media performance based on the clients KPIs
Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio)
Proficiency with Microsoft Office, especially Excel
Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and clients.
Regular contribution to the media community i.e blogs, case studies, conferences
