Manager/Senior Manager - CRM (Campaign Management)

Plan and manage promotional campaigns to internal base through channels like SMS, Whatsapp, Email, OBD, Push notifs Overlook automation journeys and suggest optimization to reduce cost and improve efficiency of the same Optimize and report regular promotional campaign performance to improve efficiency across channels Maintain monthly calendar across channels and regularly track funnels Coordination with sales to improve conversions, and minimize funnel drops Slicing and creating segments from internal base and updating targeted base for increasing lead generation Coordination with design, product, and content team to ensure timely execution of promotional and automated campaigns Must know the excel functions, has used platforms like moengage, netcore, webengage, and understands funnels Ability to multitask and successfully operate in a fast-paced environment Key skills 8-10 yrs of working experience managing omnichannel marketing and CRM Hands on experience in including Whatsapp, OBD, SMS, Whatsapp, OBD, and email marketing campaigns Worked and used different content types - static, videos, gifs etc Proven experience in working with CRM tools Comfortable with using analytics tools like Google analytics, Mixpanel etc Responsible, structured and precise work attitude, with great attention to details Proactive can-do attitude, problem solving skills and good team player Analytical skills are a plus, confident user of Excel/Google sheets, Powerpoint Excellent communication skills in English, additional languages are a plus.