Job Description
SEM ANALYST
Conduct keyword research and write copy for ads.
Structuring campaigns and ad groups, and determining the best settings
Working with large data sets in Excel and uploading data/content for ads using the AdWords Editor tool
Creating, analyzing, and optimizing Google AdWords and Bing Ads campaigns for clients across varying industries
Reviewing traffic in Google Analytics
Regularly consulting with the AdWords Manager, SEO team and other stakeholders to ensure AdWords and Bing Ads strategies
Monitoring the success of campaigns using various reporting tools
Potentially working on Bing Ads and Facebook Ads
