Job Description
Requirements
a) Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
b) Solid understanding of performance marketing, conversion, and online customer acquisition
c) In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
d) Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
e) Working knowledge of HTML, CSS, and JavaScript development and constraints
f) Up-to-date with the latest trends and best practices in SEO and SEM
g) BS/MS degree in a quantitative, test-driven field
Responsibilities
1. Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
2. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
3. Track, report, and analyze website analytics and PPC initiatives and campaigns
4. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
5. Optimize copy and landing pages for search engine marketing
6. Perform ongoing keyword discovery, expansion and optimization
7. Research and implement search engine optimization recommendations
8. Research and analyze competitor advertising links
9. Develop and implement link building strategy
10. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
11. Work with editorial and marketing teams to drive SEO in content creation and content programming
12. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Key Skills
a) Content Strategy
b) SEM Link Building
c) Keyword strategy
d) Search engine marketing campaigns
e) Search engine optimization campaigns
Education-
UG B.Tech/B.E. - Any Specialization
PG MCA Computers
Doctorate Any Doctorate - Any Specialization, Doctorate Not Required
I. BE/BTECH/MCA with 3-5 years of relevant experience in SEO
II. Exceptional written and verbal English communication skills.
III. Should have proven record of bringing links by various link building Methods.
IV. Ability to work as a team player in a target driven work environment meeting deadlines.
V. Advance knowledge in MS Excel.
VI. Proficiency in Keyword discovery and expansion.
VII. Research and analyze competitors.
VIII. Monitor, track, and report on search metrics, including trend analysis.
IX. Plan and implement back link strategy and optimize internal links.
X. Self motivated with proactive attitude, strong organizational and interpersonal skills
Interested candidates can send their updated resume along with their portfolio to , for further clarification call Mr. Prem Senior HR
